Edgbaston Cricket Partnership
Official Legal Partner of Warwickshire County Cricket Club and front-of-shirt sponsor of the Birmingham Bears
We don't like cricket here at Talbots, we love it!
Talbots Law has secured a two-year commercial partnership with Warwickshire County Cricket Club to be its new Official Legal Partner and front of shirt sponsor for the Birmingham Bears in the 2022 and 2023 Vitality T20 Blast.
With seven offices located across the Midlands, Talbots Law will become the principal legal advisors to the Club and have prominence within the Bears home of Edgbaston Stadium, which hosts marquee fixtures against India and Australia in the next two years.
Through the partnership, Talbots will enhance its brand presence in-bowl at Edgbaston Stadium and through Club digital channels, whilst also hosting a fundraising day for its designated charity, Birmingham Women and Children’s Hospital, at one of the Bears Vitality Blast fixtures. There will also be an opportunity to host a staff event within Edgbaston’s renowned conference and events facilities and Talbots will also join the new look Bears Business Club as Gold Members.
Ben Seifas, Commercial Partnerships Manager at Warwickshire CCC, said: “Since we started speaking with Talbots Law, it was clear that they wish to expand their footprint across the Midlands and we share these ambitions in how we develop the Bears T20 cricket.
“The Talbots logo looks fantastic across the front of our new Bears shirt, which will be unveiled in the coming days, whilst its brand will also be prominent within the stadium and across our live streamed T20 match days.”
Captained by Carlos Brathwaite, the Bears play seven home games at Edgbaston in the 2022 Vitality Blast, including the West Midlands derby versus Worcestershire Rapids on Friday 24 June.
Dave Hodgetts, CEO of Talbots Law says: “As a long-established Midlands law firm, we are delighted to be associated with the Bears. As we continue to grow and expand, our partnership will allow us to expand our brand awareness throughout the Midlands, and nationally. It also gives us the opportunity to raise funds for Birmingham Women’s and Children’s Hospital and to foster stronger links with Midlands businesses through our Bears Business Club membership. We wish the Bears all the best for the season, and we’ll be there to support them throughout.”
Edgbaston hosts a seven-day programme of men’s Major match cricket in 2022, including England’s LV= Insurance Test match and Vitality T20 International versus India and Vitality Blast Finals Day. In the following summer it hosts a Test match in the all-important Ashes series versus Australia, in addition to a T20 International and Vitality Blast Finals Day.
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